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0.1 V AR T r aining Manual and Refer ence Guide Nokia P o in t & F ind VAR T r a in ing Manual and R e f er enc e Guide.
0.2 © Copyright 2009 Nokia. All rights reserved. Nokia and Nokia Point & Find are tr ademarks of Nokia. N o k i a P o i n t & F i n d V AR T r aining Manual and Refer ence Guide V ersion 1.
0.3 V AR T r aining Manual and Refer ence Guide 1. W elcome and Intr oduction Includes a letter fr om Nokia CEO Olli-Pekka Kallasvuo on the Nokia vision; a brief intro t o Nokia as a global company/br and; and a description of the Nokia Point & Find conc ept and vision.
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1.1 V AR T r aining Manual and Refer ence Guide W elc ome & In tr o duction: Nokia Vis ion and C omm i tmen t Chap t er 1.
1.2 Chapter 1 Welcome & Intr oduction: Nokia Vision and Commitment Nokia Welc ome fr om CEO Olli-Pekka Kallasvuo There ar e more than six billion of us on this planet.
1.3 V AR T r aining Manual and Refer ence Guide Nokia is the global leader in mobile devices Nokia is the world leader in mobility , driving the transf ormation and growth of the c onverging Internet and c ommunications industries. On a global scale, Nokia dominates the mobile devic e market with 39% mark et share in 2008.
1.4 Chapter 1 Welcome & Intr oduction: Nokia Vision and Commitment The Nokia Point & Find conc ept: Connect real lif e to the digital world Connect the physical and digital worlds • Mak e re.
2.1 V AR T r aining Manual and Refer ence Guide Chap t er Ov erview Chap t er 2.
2.2 Chapter 2 Chapter Overview This Guide helps V ARs develop and sell Nokia Point & Find servic es This manual and guide book teaches V ARs how to: Creat e, develop, and manage Nokia Point & Find services. • Effectively talk about, under stand, and sell Nokia • Point & Find services.
2.3 V AR T r aining Manual and Refer ence Guide 4. Using the Nokia Point & Find Client App Provides detailed instructions on how people use the Nokia Point & Find client application, including detailed inf o on the client ap- plication’s user interf ace, functions, c ontrols, and options.
2.4 Chapter 2 Chapter Overview Chapter 5 (Intr o to Creating Nokia Point & Find “W orlds”) provides an overview of the Nokia Point & Find development proc ess; and an introduction t o the two development tools, the Nokia Point & Find Management Portal, and the Nokia Point & Find client application.
3.1 V AR T r aining Manual and Refer ence Guide The Nokia P o in t & F ind S t ory Chap t er 3.
3.2 Chapter 3 The Nokia Point & Find Story Mobile discovery on demand Nokia Point & Find is a new mobile information servic e and mobile mark eting solution. With Nokia Point & Find, people on the go use their internet -enabled camer a phones to easily nd and c onveniently connect to sought - after digital c ontent.
3.3 V AR T r aining Manual and Refer ence Guide A visitor to a museum points their phone at an object on • display and quickly acc esses related multimedia c ontent – such as a video or audio inte.
3.4 Chapter 3 The Nokia Point & Find Story Delivering relev ant info and servic es at the point of discovery Consumers are demanding ne xt -generation c ontent and services delivered via their mobile devic es, so they can acc ess whatever they want, wher ever they may be.
3.5 V AR T r aining Manual and Refer ence Guide Nokia Point & Find “world” onto their devic e, which downloads in seconds; they then point their c amera phone at the billboar d and— without .
3.6 Chapter 3 The Nokia Point & Find Story Nokia Point & Find worlds A Nokia Point & Find world is a unique inter active experienc e designed to c onnect a set of select objects (or labels) with custom- ized digital results.
3.7 V AR T r aining Manual and Refer ence Guide T ags Nokia Point & Find uses tags to identify the r eal-life objects of a world and to dene the inf ormation and options users nd when an object or label has been rec ognized or selected.
3.8 Chapter 3 The Nokia Point & Find Story Nokia br anded worlds Nokia is seeding the Nokia Point & Find World Car ousel by building and mark eting a number of Nokia branded worlds.
3.9 V AR T r aining Manual and Refer ence Guide How Nokia Point & Find works Overview Nokia Point & Find is based upon real time image pr ocessing and automated object r ecognition technology , utilizes an innovative visual interf ace, and pr ovides smart directory capabilities and t ext - entry search.
3.10 Chapter 3 The Nokia Point & Find Story Smart direct ory navigation and text -entry search ( c ontinued ) Smart direct ory navigation and text -entry search ar e also effective as the primary ways to navigat e and explore a world, without using Nokia Point & Find’s object rec ognition capabilities at all.
3.11 V AR T r aining Manual and Refer ence Guide F actor s f or suc cess – Nokia Point & Find benets Early stages Mobile mark eting services are in their early stages of mainstr eam adoption. Sever al hurdles currently hinder f aster adoption and great er consumer participation.
3.12 Chapter 3 The Nokia Point & Find Story Nokia Point & Find delivers break through mobile servic es Nokia Point & Find: • Simplies the mobile user’s experienc e of essential search functionality .
3.13 V AR T r aining Manual and Refer ence Guide Noki Point & Find delivers solutions acr oss segments Nokia Point & Find services off er exciting new business opportunities across segments and vertic als. Publishing Events Retail Entertainment OOH Real estate Museums Agency Auto and more.
3.14 Chapter 3 The Nokia Point & Find Story Scenario 1 A reader points his camer a phone at a BMW car advertisement in 944 magazine —and without even one click—their phone immediately presents.
3.15 V AR T r aining Manual and Refer ence Guide Scenario 3 A reader points her devic e at a pair of stylish shoes in a fashion magazine ad or pictorial. Nokia Point & Find identies the shoes and instantly displays: Jaf o Venetian Pumps (leather , $79.
3.16 Chapter 3 The Nokia Point & Find Story Leapfr og into a v aluable new digital customer r elationship Nokia Point & Find brings print advertising and editorial to lif e with a rich overlay of personalized digital information, c ontent, and servic es available to c onsumers via their trusted mobile devic es.
4.1 V AR T r aining Manual and Refer ence Guide Us ing the Nokia P o in t & F ind Cl ien t Applic a tion Chap t er 4.
4.2 Chapter 4 Using the Nokia Point & Find Client Application Befor e starting to use the Nokia Point & Find client application, you need to install the client application ont o your mobile device. Users in the US must rst install the Nokia PC Suite softw are onto a PC to f acilitate the client app installation proc ess.
4.3 V AR T r aining Manual and Refer ence Guide 2. Select your mobile device fr om the list of available supported devic es... Note on supported Nokia Point & Find devices While versions of the No.
4.4 Chapter 4 Using the Nokia Point & Find Client Application 2. F ollow the instructions to get a free download of the Nokia Point & Find client app appropriat e for your location and devic e. 3. In some cases, you will be prompt ed to save the le to your desk - top.
4.5 V AR T r aining Manual and Refer ence Guide 5. Select Phone memory and follow the pr ompts to begin installation... * Note on adding shortcuts The menu steps shown on the left ar e for the Nokia N95 model; differ ent devices will vary. 6. The application will install onto your devic e.
4.6 Chapter 4 Using the Nokia Point & Find Client Application Exploring the client application’s user int erf ace Home screen Direct ory screen Results screen World Car ousel Fact ory & down.
4.7 V AR T r aining Manual and Refer ence Guide Using the Nokia Point & Find client application Now that you have installed the client application onto your mobile device and bec ome familiar with the int erfac e, you’re ready t o use the client app to explore Nokia Point & Find worlds.
4.8 Chapter 4 Using the Nokia Point & Find Client Application Browse saved worlds and select a world t o explore 1. Use the navigation k ey to scroll t o the top of the interf ace to the World Car ousel and browse the icons of your saved Nokia Point & Find worlds.
4.9 V AR T r aining Manual and Refer ence Guide 3. The world will download... 4. And then it will appear in the World Car ousel... 5. T o delete a world , select the world fr om the list and hit the “C” k ey .
4.10 Chapter 4 Using the Nokia Point & Find Client Application Point at objects for aut omatic visual rec ognition 1. After selecting and loading a world to e xplore, point the camer a phone at objects of inter est, so they appear in the device’s View- nder , similar to how you’d f ocus on objects to tak e a photo.
4.11 V AR T r aining Manual and Refer ence Guide Browse r esult options and choose from a r ange of relevant inf o and actions When more than one r esult is displayed, use the navigation k ey to scroll down t o choose a result. Press the c enter k ey to select the result and to ac cess the link or action.
4.12 Chapter 4 Using the Nokia Point & Find Client Application Searching within a world with t ext -entry search 1. Enter a te xt string into the text sear ch eld to search f or matches in the world’s direct ory ... 2. Select a result t o see details and more options.
5.1 V AR T r aining Manual and Refer ence Guide In tr o t o Cr e a ting Nokia P o in t & F ind W orlds Chap t er 5.
5.2 Chapter 5 Intro t o Creating Nokia Point & Find W orlds Publishing worlds with two easy -to-use t ools With the Nokia Point & Find Management Portal and the Nokia Point & Find client application, you will creat e, congur e, customize, and manage Nokia Point & Find worlds.
5.3 V AR T r aining Manual and Refer ence Guide Nokia Point & Find Management Portal Cr eate and manage worlds with the online Nokia Point & Find ManagementPortalonaPC. Nokia Point & Find Client Application T ag objects using the Nokia Point & Find client application on an enabled mobile device.
5.4 Chapter 5 Intro t o Creating Nokia Point & Find W orlds Overview : steps to publish a Nokia Point & Find world 1. Register f or an account, and cr eate and name your world using the Management Portal.
5.5 V AR T r aining Manual and Refer ence Guide 3. T ag the objects of your world using the client app on an enabled mobile device... 4. Manage and modify tags, results, dir ectories, and settings using the Management Portal.
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6.1 V AR T r aining Manual and Refer ence Guide Publ ish ing W orlds wi th the Managemen t P ortal Chap t er 6.
6.2 Chapter 6 Publishing W orlds with the Management Portal The Nokia Point & Find Management Portal is a web-based publish- er’s tool ac cessed via a web browser fr om an Internet -connected PC at http://pointandnd.
6.3 V AR T r aining Manual and Refer ence Guide Getting started: acc ount registr ation and login T o begin, regist er for a Nokia Point & Find ac count with a few simple steps, and then login: 1. T o acc ess the Management Portal, use an Internet -connect ed PC’s web browser and go t o http://pointandnd.
6.4 Chapter 6 Publishing W orlds with the Management Portal Cr eate New W orld World Names Y our world name can include letters and/or numbers or a combination of the two, with a limit of 20 char acters.
6.5 V AR T r aining Manual and Refer ence Guide Nokia Point & Find acc ount types Three diff erent Beta P ack acc ounts are currently av ailable for Nokia Point & Find worlds: Basic Beta Pack, Prime Beta P ack, and Pro Beta P ack... Basic Beta P ack allows one person to publish a world for the public, or just for themselves, at $69.
6.6 Chapter 6 Publishing W orlds with the Management Portal Manage W orlds T erms for world publishers Each of your worlds can be developed, edited, and managed thr ough the Management Portal’s Mana.
6.7 V AR T r aining Manual and Refer ence Guide Manage Worlds: myW orlds The myW orlds page is a status board and navigation hub f or your worlds. When you login to your Nokia Point & Find ac count, or when you select the Manage Worlds tab while working in the Management Portal, you land on the myWorlds page of the Manage W orlds tab.
6.8 Chapter 6 Publishing W orlds with the Management Portal Manage W orlds: Settings We continue our t our of the Management Portal with the Settings page where you cust omize the look, feel, and functionality of your world with extensive options and c ontrols.
6.9 V AR T r aining Manual and Refer ence Guide W orld Ic on The rst item in the Main Settings panel is the W orld Icon setting, used to upload the gr aphic icon that Nokia Point & Find end users see when they acc ess your world on their phone.
6.10 Chapter 6 Publishing W orlds with the Management Portal T ag Location Association ( continued ) Global The simplest option (the def ault setting) is the Global tag loca- tion association, which means your world’s tags are not tied t o a particular location.
6.11 V AR T r aining Manual and Refer ence Guide Nokia uses this setting for their f actory Movie World, so instead of downloading all the active tags in the database which include multiple countries, users will only get the tags associat ed with the country they ar e in.
6.12 Chapter 6 Publishing W orlds with the Management Portal Search URL setting The Search URL is the web page a user is tak en to if they select an entry (Direct ory listing) in your world that has not yet been associ - ated with a custom URL or other action.
6.13 V AR T r aining Manual and Refer ence Guide Advanc ed Settings At the bottom of the Settings page you’ll nd Adv anced Settings . These settings include: Activate Camer a Viewnder , T agging Rate, Upload T agged Pictures, and Content Location Association.
6.14 Chapter 6 Publishing W orlds with the Management Portal Advanc ed Settings ( continued ) T agging Rate T agging Rate may be set f or single or repeat tagging. With single tagging r ate , the client applic ation generat es one tag per label when tagging objects; when set to r epeat tagging r ate , multiple tags per label ar e gener ated.
6.15 V AR T r aining Manual and Refer ence Guide Global Blocks any location-specic inf ormation to ensure priv acy . Country User’s current c ountry is inserted in URLs with [PX.L OC.COUNTRY]. Cell ID If cell t ower’s location known, rough location is insert ed in URLs with [PX.
6.16 Chapter 6 Publishing W orlds with the Management Portal Manage W orlds: Acc ess Management Use the Acc ess Management page of the Management Portal’s Manage W orlds tab to assign roles t o your acc ount’s collabor ators – including publishers, editors, author s, and viewers ( see page 6.
6.17 V AR T r aining Manual and Refer ence Guide Ac cess Rights options The Acc ess Rights options include New Collabor ator , Collabor ators Acc ess Level and Public Acc ess functions. ( See scr een shot on opposite page. ) New Collabor ator With the New Collabor ator option you add people as collabor a- tors to a Nokia Point & Find world.
6.18 Chapter 6 Publishing W orlds with the Management Portal Collabor ators Ac cess L evel options In the Acc ess Rights panel Number of collabor ators curr ently assigned to each acc ess level Collabor ators ac cess level options List of curr ent collabor ators Collabor ator Lists Y our collabor ator list will gener ally grow over time.
6.19 V AR T r aining Manual and Refer ence Guide Public Ac cess options In the Acc ess Rights panel Public acc ess level options Set Public Acc ess to “ Author” for user gener ated cont ent For e x ample, Nokia City World is a “fact ory world” that has the acc ess level set to Author , so end users can c ontribute to the world.
6.20 Chapter 6 Publishing W orlds with the Management Portal What is Ac cess Management ? The Acc ess Management tab in the Management Portal allows a world’s Owner and Publishers to add, remove, and change the world’s c ollaborat or acc ess rights.
6.21 V AR T r aining Manual and Refer ence Guide How do I know a collabor ator’s name? A collabor ator creates a unique login name at Nokia Point & Find registr ation. Y ou can add a collabor ator using their login name or their email address. Some of my acc ess levels are gr ayed out.
6.22 Chapter 6 Publishing W orlds with the Management Portal Manage W orlds: Organise Dir ectories On the Organise Dir ectories page, you name and structur e Direc - tories that or ganize the objects in your worlds.
6.23 V AR T r aining Manual and Refer ence Guide Organise Dir ectories options (See scr een shot on opposite page.) World selection At the top of the page (below the navigation toolbar), is the world selection dropdown menu, which lets you quickly select t o work with any of your worlds.
6.24 Chapter 6 Publishing W orlds with the Management Portal Creating and naming Direct ories, Root Folder s, and Entries 1. On the Organise Dir ectories page, click the Creat e New Direct ory button.
6.25 V AR T r aining Manual and Refer ence Guide 4. Click on this folder or its name, and an editing panel appear s. Delete the “Untitled F older” text and ent er a customized name. F or purposes of this example, we’ve named ours W orld Folder .
6.26 Chapter 6 Publishing W orlds with the Management Portal Creating and naming Dir ectories, Root F olders, and Entries (continued) 6. Select W orld F older to open its editing panel. Click the Add Entry icon in the upper right c orner of the editing panel.
6.27 V AR T r aining Manual and Refer ence Guide Creating and naming Root Entries A root entry is an entry in a Dir ectory’s highest level. F or each root entry you can cr eate two sub-results (additional action options), which are only displayed in object r ecognition mode .
6.28 Chapter 6 Publishing W orlds with the Management Portal Creating and naming Root Entries (c ontinued) 3. Click on the Root Entry name (“Root Entry”) to open the editing panel where you can modify the name, add Result Actions, and add up to two Root Entry Sub-r esults.
6.29 V AR T r aining Manual and Refer ence Guide Import Direct ory The Import Direct ory button (located on the Or ganise Direct ories page to the right of the Cr eate New Directory butt on) allows you to import a previously e xported Directory int o a world.
6.30 Chapter 6 Publishing W orlds with the Management Portal Manage W orlds: Manage T ags The Manage T ags section of the Management Portal provides pow- erful tools to manage your world’s tags. Using Manage T ags, you easily connect your world’s objects and labels t o web page html ad- dresses, phone numbers, loc ations, or other actions.
6.31 V AR T r aining Manual and Refer ence Guide Manage T ags options (See scr een shot on opposite page.) World selection At the top of the page (below the navigation toolbar), is the world selection dropdown menu, which lets you quickly select t o work with any of your worlds.
6.32 Chapter 6 Publishing W orlds with the Management Portal Basic functions Edit tag label Click on a tag entry in the “ Label ” column and the tag highlights and becomes editable t ext. When you change the label for one tag, that label will automatically be changed f or all other tags with the same label.
6.33 V AR T r aining Manual and Refer ence Guide T ag Management T ag Management buttons Above the “ Label ” header , there ar e four buttons—Split, Delet e, Export and Select All—that f acilitate powerful tag management... Split Split is used to duplicat e a selected tag, or multiple tags with the same label.
6.34 Chapter 6 Publishing W orlds with the Management Portal T ag Management buttons (continued) 2. Use the Select W orld dropdown menu to select the world you want to e xport tags to, and then select an action... Move will delete tags fr om the current world and move them to the selected world.
6.35 V AR T r aining Manual and Refer ence Guide PX P ar ameters Longitude Latitude Cell ID City Zip State Country HTTP Web page ( http:// webpageURL ) T el T elephone call ( T el:// phone number ).
6.36 Chapter 6 Publishing W orlds with the Management Portal Ac c ount tab The Acc ount tab of the Nokia Point & Find Management Portal allows you to edit your personal ac count inf ormation and account passwor d.
6.37 V AR T r aining Manual and Refer ence Guide Support tab The Support tab of the Management Portal has frequently ask ed questions (F AQs), a QuickStart Guide, and an option to contact Nokia Point & Find support with your questions – with additional support material to be added in the futur e.
6.38 Chapter 6 Publishing W orlds with the Management Portal Download tab The Download tab of the Management Portal provides links t o the latest versions of the Nokia Point and Find client application, along with instructions on how to upgr ade supported phones’ rmwar e.
7.1 V AR T r aining Manual and Refer ence Guide T agg ing Ob je ct s wi th the Nokia P o in t & F ind Cl ien t Applic a tion Chap t er 7.
7.2 Chapter 7 T agging Objects with the Nokia Point & Find Client Application Befor e T agging Objects In order t o begin tagging objects with the most efcient process, some preliminary work in the Management Portal is r equired.
7.3 V AR T r aining Manual and Refer ence Guide Select the T ag Location Association and Content Location Association settings The T ag Location Association options ar e at the top of the Settings page. ( See page 6.9 for det ails on T ag Loc ation Association.
7.4 Chapter 7 T agging Objects with the Nokia Point & Find Client Application Multiple tags Cr eating multiple tags of the same object with differ ent im- ages of the object (fr om differ ent angles and distanc es, and under differ ent lighting conditions) helps achieve the best object r ecognition suc cess.
7.5 V AR T r aining Manual and Refer ence Guide 3. Enable tagging acc ess rights for a c ollaborat or by selecting them from the c ollabor ator list; then select the Author r adio button and click the Update button. This c ollabor ator now has Author acc ess rights to tag into your world.
7.6 Chapter 7 T agging Objects with the Nokia Point & Find Client Application Enable your mobile device f or tagging 1. Launch the client app on the mobile device 2. Select and open the world you are going t o tag in 3. Select the Options menu and choose Acc ess Management 4.
7.7 V AR T r aining Manual and Refer ence Guide What does “Guest Acc ess: Enabled ” mean? Guest Acc ess is the default ac count setting on the Nokia Point & Find client. When Guest Ac cess is enabled, users are able t o download and view any world open to the public.
7.8 Chapter 7 T agging Objects with the Nokia Point & Find Client Application In the Essential Preliminaries sections at the start of this chapt er , you selected a tagging r ate of r epeat or single in the Management Por- tal’s Settings area. This setting det ermines a client’s tagging mode for your world.
7.9 V AR T r aining Manual and Refer ence Guide 2. The repeat tagging mode is now enabled on your mobile de- vice. The left softk ey (and the center k ey) become T ag buttons for r epeat tagging, and the label is in the text bo x. The label will be highlighted in or ange if it is a pre-e xisting tag.
7.10 Chapter 7 T agging Objects with the Nokia Point & Find Client Application T agging with Single T agging Rate 1. From the starting scr een of your world, point the Viewnder at the object you want to tag.
7.11 V AR T r aining Manual and Refer ence Guide 3. Press T ag (the left softk ey) to associate the image with the label you chose from the dir ectory (or typed in)... “T ag” left softk ey 4. The tag is then uploaded to the server ... 5. Repeat proc ess (from step 1) as desir ed.
7.12 Chapter 7 T agging Objects with the Nokia Point & Find Client Application T ag an object multiple times from a few diff erent angles and dis- tances – and under diff erent lighting c onditions when appropriate – in order t o improve rec ognition succ ess of your targets (objects).
Ein wichtiger Punkt beim Kauf des Geräts Nokia NSERIES (oder sogar vor seinem Kauf) ist das durchlesen seiner Bedienungsanleitung. Dies sollten wir wegen ein paar einfacher Gründe machen:
Wenn Sie Nokia NSERIES noch nicht gekauft haben, ist jetzt ein guter Moment, um sich mit den grundliegenden Daten des Produkts bekannt zu machen. Schauen Sie zuerst die ersten Seiten der Anleitung durch, die Sie oben finden. Dort finden Sie die wichtigsten technischen Daten für Nokia NSERIES - auf diese Weise prüfen Sie, ob das Gerät Ihren Wünschen entspricht. Wenn Sie tiefer in die Benutzeranleitung von Nokia NSERIES reinschauen, lernen Sie alle zugänglichen Produktfunktionen kennen, sowie erhalten Informationen über die Nutzung. Die Informationen, die Sie über Nokia NSERIES erhalten, werden Ihnen bestimmt bei der Kaufentscheidung helfen.
Wenn Sie aber schon Nokia NSERIES besitzen, und noch keine Gelegenheit dazu hatten, die Bedienungsanleitung zu lesen, sollten Sie es aufgrund der oben beschriebenen Gründe machen. Sie erfahren dann, ob Sie die zugänglichen Funktionen richtig genutzt haben, aber auch, ob Sie keine Fehler begangen haben, die den Nutzungszeitraum von Nokia NSERIES verkürzen könnten.
Jedoch ist die eine der wichtigsten Rollen, die eine Bedienungsanleitung für den Nutzer spielt, die Hilfe bei der Lösung von Problemen mit Nokia NSERIES. Sie finden dort fast immer Troubleshooting, also die am häufigsten auftauchenden Störungen und Mängel bei Nokia NSERIES gemeinsam mit Hinweisen bezüglich der Arten ihrer Lösung. Sogar wenn es Ihnen nicht gelingen sollte das Problem alleine zu bewältigen, die Anleitung zeigt Ihnen die weitere Vorgehensweise – den Kontakt zur Kundenberatung oder dem naheliegenden Service.
